I don’t think there is any marketing slogan that irritates me more than this formula: Think of X, think of me. The concept is … [Read More...]
Latest from the Blog
The Only 2 Ways to Stand Out in a Crowded World
1. Be Different 2. Be Better If there is no one else in your industry taking a particular approach to their media, you can distinguish … [Read More...]
Why no one reads your case studies
The case study has been a key tool in the marketer’s box for decades. The goal is to show an example of what a company’s services are, highlighting the quality … [Read More...]
Blogs aren’t the best form of Content Marketing
As I meet with more and more clients, I am struck by how rarely a blog makes the most sense for their marketing. Blogs used to be (and in some … [Read More...]