What is content marketing?

If you’ve asked this question, you are not alone. Content marketing is often called ‘the next big thing’ or ‘the future of marketing’. But there is a lot of confusion as to what qualifies as content marketing and what it means.

First, let’s look at what it isn’t.

 

What Content Marketing Isn’t

Content marketing isn’t social media. Social media is a term that currently refers to online networks (i.e. Facebook, LinkedIn, Twitter, and Google+). When someone talks about a ‘social media strategy’, their likely plan is to enter one of these networks, build relationships with individuals, and promote their products and services. Social media can be an option for distributing content marketing, but it is not the bigger picture.
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