1. Be Different
2. Be Better

 

If there is no one else in your industry taking a particular approach to their media, you can distinguish yourself by being different. If someone is already doing what you want to do, you can do it better.

‘Better’ means you are improving on an existing model. ‘Different’ means you are creating a new model.

It’s your choice, but I’d take Sally Hogshead’s advice. “Different is better than better.” [Read more…]