Publishing puts you ahead of the pack.
Automatically, you are seen as an authority, a leader, a trusted advisor. You are connecting with your audience regularly and staying up-to-date with their needs.
Within a few months, you will have completely catapulted yourself far beyond your competition. Depending on your industry, it is highly unlikely that you are going up against anyone else who is doing smart content marketing. Immediately, you will be seen as the leader in your field.