One of the common questions when starting a Content Marketing strategy is how to staff it. Is this something you can do with your current team, or are you going to have to make a lot of expensive hires?

There are five essential roles that need to be fulfilled if you are going to take Content Marketing seriously.

 

1. Champion

This is the person at the top level who really believes that Content Marketing is the right approach to reach the ideal community. They must advocate it and approve the energy, time, and money necessary to make it work. [Read more…]