The fourth mistake companies make in their content marketing is that it is not known.

There are brands out there that have a brilliant strategy on how to move their ideal community members to a new ARC. Their content is very useful and they stick to a strict publishing calendar.

But no one knows about it. It’s hidden in a secret corner of a website somewhere doing amazing work, but no one knows.

How do you get your content out there actually get it out there and get people to know what you are doing? How do you ‘market your marketing’? [Read more…]