As a business owner, you’ve seen it countless times before.

A new fad comes around and everyone talks about how it will change everything. You are more calculating, you don’t like rushing into things, and you have your priorities set. The smart move is often to wait and see how things play out.

But part of being a great owner is taking advantage of a great opportunity when you see it. If an intelligent content marketing strategy is one of those things for you, you have to ask yourself “What’s keeping you from starting?”

Here are five of the most common (and legitimate) reasons that most business owners avoid starting a content marketing strategy. For each of them, you’ll see a quick workaround you can use without having to hire a marketing consultant.
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