When it comes to being strategic, most Content Marketing isn’t. It sits there and begs for attention while it struggles through the rest of its digital half-life.

As you think about creating content for your marketing, see if you can put each content piece into one of these strategic categories. To discuss the categories, we’ll take the example of Suresh who exports organic spices.

 

1. Core Content

This is your foundational material. It establishes your position, convinces someone to notice you, and demonstrates that you have something of value to offer. [Read more…]