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Why Most Content Marketing Fails…

By Neil May 12, 2015

Grave

 

Ms. Buttons, owner of Better Buttons was talking with her friend Mr. Clips, owner of Better Clips, who was bragging about having 1,000 followers on his company’s Twitter feed.

Not to be outdone, Ms. Buttons announced to her company that Better Buttons would embark into ‘the Social Media’ (announcing this as if ‘the Social Media’ had sent a prestigious invitation letter to the company). They would soon start a Facebook page and a Twitter “something or other”.

Ms. Buttons appointed Jerod from Accounts Receivable to be the new head of this initiative because he was the only employee both under 30 and with an actual Twitter account. To help Jerod, Ms. Buttons told everyone to submit one post to Jerod by the end of the week. [Read more…]

Filed Under: Content Marketing Strategy, Getting Started

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