Most people think marketing is only responsible for generating leads. Intelligent business owners know that when it is done right, a great content marketing strategy can help your business grow at any point of your customer’s experience.

When you think about your entire business, where do you have the most potential for growth? Do you struggle with building awareness of your company? Or do you not seem to be able to convert enough leads into paying customers? Or perhaps you know there is huge business waiting for you with your repeat customers, but you can’t figure out how to keep them engaged?

Or, to ask a better question: “At what point do you need a stronger relationship with your audience?” [Read more…]