Madras Media Marketing

Content Marketing Solutions for Small Businesses

5 Legitimate Reasons You Haven’t Started Your Content Marketing Strategy

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As a business owner, you’ve seen it countless times before.

A new fad comes around and everyone talks about how it will change everything. You are more calculating, you don’t like rushing into things, and you have your priorities set. The smart move is often to wait and see how things play out.

But part of being a great owner is taking advantage of a great opportunity when you see it. If an intelligent content marketing strategy is one of those things for you, you have to ask yourself “What’s keeping you from starting?”

Here are five of the most common (and legitimate) reasons that most business owners avoid starting a content marketing strategy. For each of them, you’ll see a quick workaround you can use without having to hire a marketing consultant.
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10 Undeniable Benefits of Content Marketing

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Still on the fence on your content marketing strategy? Here are 10 reasons to convince you that it is the smart move.

 

10 Benefits of Content Marketing:

1. It is a strategy built on trust and relationship, the same things you’ve been building your business on already. With this approach, your marketing can have the same personal feel the rest of your business does without resorting to sketchy or trendy practices. The content you produce can reflect the same values you’ve always had. [Read more…]

4 E’s of Delivering a Content Marketing Strategy

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Once you have an idea of the need you are addressing, it’s time to come up with a content marketing strategy to solve that need.

But before you start throwing all your ideas at your audience, remember that intelligent content marketing is a strategic approach. Don’t start fishing by grabbing the nearest shotgun and shooting into the water. Instead, take a look at what’s in your tackle box. [Read more…]

Audience Relationship Circles (ARCs)

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Most people think marketing is only responsible for generating leads. Intelligent business owners know that when it is done right, a great content marketing strategy can help your business grow at any point of your customer’s experience.

When you think about your entire business, where do you have the most potential for growth? Do you struggle with building awareness of your company? Or do you not seem to be able to convert enough leads into paying customers? Or perhaps you know there is huge business waiting for you with your repeat customers, but you can’t figure out how to keep them engaged?

Or, to ask a better question: “At what point do you need a stronger relationship with your audience?” [Read more…]

Your Ideal Audience

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In traditional mass-media advertising, you sell to strangers.

A large media company rents you a huge collection of nameless people, and you give the same message to all of them. You can try to be selective about which audience you rent, but in the end, you have no control. You cannot be sure if they like you, or what you’re pitching to them. The media company manages the relationship, and has a vested interest in keeping you from getting too close to their audience.

However, when you start to see the power of the Connection Economy, you quickly realize that you get the choice of selling to strangers, or selling to friends. Your friends are people who already know you, trust you, and would love to know what you are coming out with next.

With intelligent content marketing, you can build and grow an entire business around high-quality, high-profit relationships with your ideal customers.

It’s your business; who would you rather sell to? [Read more…]

What is Content Marketing

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What is content marketing?

If you’ve asked this question, you are not alone. Content marketing is often called ‘the next big thing’ or ‘the future of marketing’. But there is a lot of confusion as to what qualifies as content marketing and what it means.

First, let’s look at what it isn’t.

 

What Content Marketing Isn’t

Content marketing isn’t social media. Social media is a term that currently refers to online networks (i.e. Facebook, LinkedIn, Twitter, and Google+). When someone talks about a ‘social media strategy’, their likely plan is to enter one of these networks, build relationships with individuals, and promote their products and services. Social media can be an option for distributing content marketing, but it is not the bigger picture.
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