Madras Media Marketing

Content Marketing Solutions for Small Businesses

Giving Your Brand a Real Personality

By

Betty C

Wouldn’t it be great if your company came across more like a person than a company? The kind of person that everyone trusted? The kind you go to for advice?

In 1921, the Washburn Crosby Company released a new brand of flour for consumers. Suddenly, they started receiving a lot of handwritten notes for more information about baking. The company wrote replies to everyone, but decided to sign all the notes with the same name: Betty Crocker.

Betty Crocker is a symbol of helpfulness, usefulness, and an awesome example of content marketing. She was never a real person, but represented the best advice in baking both for Washburn Crosby and its later avatar, General Mills. [Read more…]

Now you are competing against everyone…

By

Hurdles

 

Publishing puts you ahead of the pack.

Automatically, you are seen as an authority, a leader, a trusted advisor. You are connecting with your audience regularly and staying up-to-date with their needs.

Within a few months, you will have completely catapulted yourself far beyond your competition. Depending on your industry, it is highly unlikely that you are going up against anyone else who is doing smart content marketing. Immediately, you will be seen as the leader in your field.

However, although you just won one competition, you just started another. The competition for attention.

[Read more…]

Shopping Around

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Shopping Around

 

Mass media advertising, at its best, makes a large pool of your Ideal Audience aware that when they are shopping around for a particular service/product, they should consider you.

Networking, at its best, gives you a personal connection with a handful of people from your Ideal Audience so that they think of your face when they are shopping around.

SEO, at its best, offers a chance to connect with a larger pool of your Ideal Audience who are actively shopping around.

Referrals, at their best, give you a great advantage over the competition when your Ideal Audience is shopping around.

Social Media Marketing, at its best, gives your Ideal Audience a peek at your personality in case they want to shop around.

Content Marketing, at its best, convinces a large pool of your Ideal Audience that they cannot shop around and you are the only one who can offer the product/service in the way they want it.

 

When you think about the ROI for marketing, make sure to consider the best-case scenario that each option offers you and pick the one that best matches your goals.

Types of Content You Need To Consider

By

Types of Content

 

When it comes to being strategic, most Content Marketing isn’t. It sits there and begs for attention while it struggles through the rest of its digital half-life.

As you think about creating content for your marketing, see if you can put each content piece into one of these strategic categories. To discuss the categories, we’ll take the example of Suresh who exports organic spices.

 

1. Core Content

This is your foundational material. It establishes your position, convinces someone to notice you, and demonstrates that you have something of value to offer. [Read more…]

You don’t sell tea…

By

Veggie Market

I was having a conversation with a friend who owns a tea shop. As we chatted, we made a very important distinction.

 

In typical business understanding, marketing is something that is added in after you have your product. In his case, it meant he thought he should use marketing to find people to buy his teas.

 

But to really succeed in the Connection Economy, smart business owners need to stop viewing themselves as selling tea, sports drinks, consulting services, or event space.

 

They instead need to see themselves as leading a community. [Read more…]

Easy Selling

By

Easy Selling

The absolute most important thing you can do as a company is make sure you are selling to the right people. No matter how good your salesman is, you are going to sell a lot more refrigerators in the Bahamas than you will in Siberia.

As you think and rethink about your Ideal Audience, here are some statements to help you make a good decision.

 

It’s easier* to sell to people who are already used to paying for what you are selling; it’s harder to sell to people who are used to getting it for free. [Read more…]

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