Still on the fence on your content marketing strategy? Here are 10 reasons to convince you that it is the smart move.

 

10 Benefits of Content Marketing:

1. It is a strategy built on trust and relationship, the same things you’ve been building your business on already. With this approach, your marketing can have the same personal feel the rest of your business does without resorting to sketchy or trendy practices. The content you produce can reflect the same values you’ve always had.

2. You can stop renting your audience. With an effective distribution model, you don’t have to keep returning to big media companies over and over again to reach your audience. You can reach them directly on your own terms. Traditional advertising may still play a big part in your overall strategy, but now it has a more tangible purpose – attracting people to your own content platform.

3. You own the content. Whatever content you create, you can keep, use later, or repurpose into another format. If you host the content on your own domain, you can use it for whatever purpose you want and no one can ever charge you for it.

4. Marketing can start being an asset instead of a budget drain. Traditional advertising is similar to playing a slot machine and hoping you come out ahead. With Content Marketing, you are actually investing into something that can add real value to your business. Most of the examples listed in this course are capable of generating their own revenue and paying for themselves. An intelligent business owner never likes throwing money away.

5. Marketing can stop just being about driving leads. Content marketing can create a stronger relationship with customers at any stage of your business. Your Ideal Audience appreciates value, whether they are a lead or a long-time customer.

6. It capitalizes on the Connection Economy. There has never been a more important time in history to embrace the connections you have. They are more valuable than they have ever been. Take the time to build something great around it.

7. It is a better long-term investment than traditional advertising. Content marketing involves playing the long game, not just going for the quick win. A recent report shows that the cost per lead using a content marketing strategy can go down by 80% within five months. That same strategy will exceed the number of leads compared to paid search (considered the best investment in marketing right now) after 19 months of implementation, all without rising costs.

8. This will very quickly become the industry norm. Large and mid-sized companies around the world are quickly spending lots of money working out their content marketing strategies. As a business owner, you must keep your marketing fresh in the eyes of your customer, or you will risk becoming completely irrelevant. Consumers will soon expect and demand this kind of treatment from companies, and you do not want to be left behind.

9. It’s the perfect answer to the ‘no’ sale. If you get a solid ‘no’ from a big potential client, you can direct them back to whatever value you are distributing. Even if they don’t want to buy your product today, they will likely be interested in getting your newsletter with great industry insights. It’s a way to maintain a relationship with the people that matter most to your business.

10. It creates a feedback loop for future products and services. A great advantage of a strong relationship with your Ideal Audience is that you will be able to engage in great conversations. These will develop into new products and services that you know will sell because your audience asked you to make it and told you they would buy it.

 

You are intelligent. You know that traditional forms of advertising and marketing are going away quickly, and you want to capitalize on that without jumping into marketing trends that might change next year. When you see the examples from the past and present about companies using content marketing, you can immediately see the brilliance behind it. But the main brilliance was doing something that no one else was brave enough to do.

 

Sound like something you are up for?