As I meet with more and more clients, I am struck by how rarely a blog makes the most sense for their marketing.
Blogs used to be (and in some cases still are) synonymous with Content Marketing. Put up mildly useful information on your website and people will flock to it. That may have worked in the past, but it is quickly losing effectiveness. Why?
- When there is such a galaxy of text content out there, mediocre or even good content doesn’t grab people’s attention anymore.
- Content consumers are getting more realistic about how much text they can consume in a day or week. If your content isn’t good/useful enough to make it into their Top 5 text sources, you are on the chopping block.
- Content consumers are getting exposed to a wide variety of media formats (audio, video, courses, webinars, etc.), and their tastes are changing beyond just the text format.