Attention is far more valuable than money these days. That’s why a start-up with 400 million users and no revenue can get acquired for billions of dollars. If you have someone’s attention, you have power. The sooner you realize you are in the game of competing for attention, the better.

However, not all attention should be valued the same way. Here is a list of the types of attention, from the least valuable to the most: [Read more…]